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1.

MANAGEMENT AND MARKETING What Influences a Pediatric Dentist to Refer to a Particular Orthodontist?


HEMALI KOTHARI, DMD, MPH, DHEd, DAWN P. PRUZANSKY, DMD, JAE HYUN PARK, DMD, MSD, MS, PhD
VOLUME 50 : NUMBER 4 : PAGE 231 : Apr : 2016
Referrals from pediatric and general dentists might be down from a decade ago, but these practitioners still account for more referrals of orthodontic patients than any other source. Understanding

2.

MANAGEMENT AND MARKETING Influence of Student-Loan Debt on Orthodontic Residents and Recent Graduates


DAWN P. PRUZANSKY, DMD, BRITTANY ELLIS, DMD, JAE HYUN PARK, DMD, MSD, MS, PhD
VOLUME 50 : NUMBER 1 : PAGE 23 : Jan : 2016
The cost of college and the ability to repay student loans are major topics of debate in our universities today. For example, should a private college stop offering degrees in teaching when the tui

3.

MANAGEMENT & MARKETING An Efficient Way to Document Aligner Appointments


DANIEL S. GERMAN, DDS, MICHELLE L. FURLONG, DDS, MSD, TERRY GRUELLE, DMD, MS
VOLUME 49 : NUMBER 10 : PAGE 651 : Oct : 2015
Building a solid foundation for high-quality practice management requires formalized systems, protocols, and checklists. To cite two well-known examples, McDonald's and Starbucks have built busines

4.

MANAGEMENT & MARKETING Tracking Employee Management Metrics


ROBERT S. HAEGER, DDS, MS
VOLUME 49 : NUMBER 5 : PAGE 331 : May : 2015
Subscribers: Please log in to download the complete PDF of this article.Employee management is probably the most stressful part of running an orthodon

5.

MANAGEMENT & MARKETING Defining Starts and Status Codes for Actionable Analytics


ROBERT S. HAEGER, DDS, MS, PAUL D. ZUELKE
VOLUME 49 : NUMBER 3 : PAGE 191 : Mar : 2015
Subscribers: Please log in to download the complete PDF of this article.Understanding practice-management metrics is critical in facing up to the busi

6.

MANAGEMENT & MARKETING Analyzing Clinical Metrics of Indirect Bonding and Self-Ligating Brackets


ROBERT S. HAEGER, DDS, MS
VOLUME 49 : NUMBER 1 : PAGE 49 : Jan : 2015
Subscribers: please log in to download the complete PDF of this article.This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS,

7.

MANAGEMENT & MARKETING Strategic Financial Statements for Better Practice Management


ROBERT S. HAEGER, DDS, MS, JOHN K. MCGILL, CPA, MBA, JD
VOLUME 48 : NUMBER 11 : PAGE 703 : Nov : 2014
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice manag

8.

MANAGEMENT & MARKETING Establishing an Optimal Pricing Strategy for Your Practice


ROBERT S. HAEGER, DDS, MS
VOLUME 48 : NUMBER 9 : PAGE 563 : Sep : 2014
Subscribers: Please log in to download the complete PDF of this article.Can an orthodontist create a fee schedule that is fair to patients while still providing maximum pr

9.

MANAGEMENT & MARKETING A Staff Meeting to Get Excited About!


NATALIE BEATON
VOLUME 48 : NUMBER 1 : PAGE 57 : Jan : 2014
This column is compiled by JCO Contributing Editor Robert S. Haeger, DDS, MS. Every few months, Dr. Haeger presents a successful approach or strategy for a particular aspect of practice manag

10.

MANAGEMENT & MARKETING Orthodontic Marketing Through Social Networking


MATTHEW BLAKE HILLSTEAD, DDS, JAE HYUN PARK, DMD, MSD, MS, PHD
VOLUME 47 : NUMBER 5 : PAGE 321 : May : 2013
Subscribers: Log in and� click here��� to downloa

11.

MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 3


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 47 : NUMBER 2 : PAGE 109 : Feb : 2013
Subscribers: Log in

12.

MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 2


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 47 : NUMBER 1 : PAGE 31 : Jan : 2013
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13.

MANAGEMENT & MARKETING A Strategic Orthodontic Marketing Plan, Part 1


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 46 : NUMBER 12 : PAGE 721 : Dec : 2012
Subscribers: Log in and click here to download a PDF of this article.A Strategic Orthodontic Marketing Plan

14.

MANAGEMENT & MARKETING Orthodontic Marketing Through Online Social Networks


JAMIE HAAS, DMD, MS, JAE HYUN PARK, DMD, MSD, MS, PHD
VOLUME 46 : NUMBER 3 : PAGE 159 : Mar : 2012
Subscribers: Log in and click here to download

15.

MANAGEMENT & MARKETING A Guide to Ranking Above Your Competition in Google Search Results


ALI HUSAYNI
VOLUME 45 : NUMBER 11 : PAGE 637 : Nov : 2011
A Guide to Ranking Above Your Competition in Google Search Resul

16.

MANAGEMENT & MARKETING Top Ten Personnel Manual Errors


JOHN K. MCGILL, MBA, JD, CPA
VOLUME 45 : NUMBER 9 : PAGE 513 : Sep : 2011
Subscribers: Log in and click here to download a PDF of this articl

17.

MANAGEMENT & MARKETING Factors Involved in Choosing an Orthodontist in a Competitive Market


JULIE M. LONGORIA, DDS, MSD, JERYL ENGLISH, DDS, MS, PAULA N. O'NEILL, MED, EDD, QUYNH TAN, DDS, MS, GISELA VELASQUEZ, DDS, MS, MUHAMMAD WALJI, PHD
VOLUME 45 : NUMBER 6 : PAGE 333 : Jun : 2011
Subscribers: Log in and a href="/archive/jco_

18.

MANAGEMENT & MARKETING Leading an All-Star Staff


RICHARD J. STEEDLE, DMD, MS, MSEd
VOLUME 44 : NUMBER 8 : PAGE 487 : Aug : 2010
(Subscribers can log in and then click here to download a PDF of

19.

MANAGEMENT & MARKETING The Smile Questionnaire


GERALD S. SAMSON, DDS, JENNIFER G. FOGLE, DMD, LYSLE E. JOHNSTON, JR., DDS, MS, PHD, FDS RCS, S. JAY BOWMAN, DMD, MSD
VOLUME 44 : NUMBER 3 : PAGE 177 : Mar : 2010
s

20.

MANAGEMENT & MARKETING Increasing New Patient Starts by Analyzing Referral Sources and Treatment Coordinators


ROBERT S. HAEGER, DDS, MS
VOLUME 43 : NUMBER 3 : PAGE 175 : Mar : 2009
After logging in, click on the Adobe Acrobat icon above the article title to download a PDF of this article.Have you ever wondered what happens i

21.

MANAGEMENT & MARKETING Communicating with "No Future Appointment" Patients


TED BENNION, DMD, MS, ROBERT S. HAEGER, DDS, MS
VOLUME 42 : NUMBER 11 : PAGE 653 : Nov : 2008
Subscribers: After logging in, click on the Acrobat PDF icon that will appear directly above the article title to download a PDF of this article. My practice has st

22.

MANAGEMENT & MARKETING Statistical Analysis of Phase I Treatment Profitability in 93 Practices from the Schulman Study Group


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 42 : NUMBER 7 : PAGE 397 : Jul : 2008
Subscribers: After logging in, click on the Acrobat PDF icon that will appear directly above the article title to download a PDF of

23.

MANAGEMENT & MARKETING Statistical Analysis of Two-Phase Treatment Compared with Single-Stage Comprehensive Treatment


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 42 : NUMBER 3 : PAGE 149 : Mar : 2008
Subscribers: After logging in, click on the Acrobat PDF icon that will appear directly above the article title to download a PDF of this article. Whenever two or more orthodon

24.

MANAGEMENT & MARKETING Communicating with Young Patients: Look, Listen, Learn, and Lead


DIANE J. MILBERG, DDS, MSD
VOLUME 41 : NUMBER 12 : PAGE 751 : Dec : 2007
Subscribers: After logging in, click on the Acrobat PDF icon that will appear above the article title to download a PDF of this article. DIANE J. MILBERG, DDS, MSD, 306 Walnut

25.

MANAGEMENT & MARKETING Effects of Missed Appointments and Bracket Failures on Treatment Efficiency and Office Productivity


ROBERT S. HAEGER, DDS, MS, ROGER T. COLBERG, PHD
VOLUME 41 : NUMBER 8 : PAGE 433 : Aug : 2007
This article is in preparation for the Online Archive. After logging in, subscribers can click on the PDF icon above the article title to download a PDF version of the article.

26.

MANAGEMENT & MARKETING "Lunch and Learn" Sessions with Dental Hygienists


NATALIE ANN BEATON
VOLUME 41 : NUMBER 1 : PAGE 21 : Jan : 2007
Do you ever wonder who really refers the patients who show up in your office? I'm sure that many of you already track patient referrals by referring dental offices, but I'd be willing to wager that

27.

MANAGEMENT & MARKETING Setting Employee Compensation


ROBERT S. HAEGER, DDS, MS
VOLUME 40 : NUMBER 4 : PAGE 237 : Apr : 2006
I feel extremely lucky to be an orthodontist. I have said many times that if I won a multimillion-dollar lottery on Saturday, I would still go back to work on Monday. Therefore, I'd like to introdu

28.

MANAGEMENT & MARKETING Completion of a Retention Program


DAVID KENNEDY, MSD, FRCD(Can)
VOLUME 40 : NUMBER 1 : PAGE 47 : Jan : 2006
How many times have you heard the question: "How long will I have to wear my retainers?" My guess is that the answer equals the number of patients you have treated. In this month's Manage

29.

MANAGEMENT & MARKETING Six Steps to Wealth and Financial Independence


JERRY R. CLARK, DDS
VOLUME 39 : NUMBER 10 : PAGE 591 : Oct : 2005
Have you ever wondered if you will have enough money to retire? At what age you will be able to retire? How much life insurance you need? What your family will live on if you die young? Whether

30.

MANAGEMENT & MARKETING One Pathway to Successful Orthodontic Practice


R. ANDREW GIRARDOT, JR., DDS
VOLUME 39 : NUMBER 7 : PAGE 415 : Jul : 2005
I am happy to serve as guest editor for this column, in which Dr. Andy Girardot provides an excellent system for improving staff motivation, office efficiency, and profitability. The concept of

31.

MANAGEMENT & MARKETING Adult Treatment Financing: An Interview with Martin (Bud) Schulman


HOWARD D. IBA, DDS, MS, W. RONALD REDMOND, DDS, MS, MARTIN "BUD" SCHULMAN
VOLUME 39 : NUMBER 4 : PAGE 215 : Apr : 2005
This month's column is a short, but pertinent, interview with long-time consultant Bud Schulman. Over the years, Mr. Schulman has shared many outstanding ideas with orthodontists, and we are pl

32.

MANAGEMENT & MARKETING Retirement Plan Survey


JOHN K. MCGILL, MBA, JD, CPA
VOLUME 38 : NUMBER 9 : PAGE 489 : Sep : 2004
As early as the 1970s, many dentists began incorporating their practices. There were several good reasons to take this step, but the primary impetus was to establish a tax-deferred retirement p

33.

MANAGEMENT & MARKETING Seven Keys to On-Time Finishing


GERALD S. PHIPPS, DMD, MS
VOLUME 38 : NUMBER 3 : PAGE 155 : Mar : 2004
After a few years of experience, every orthodontist discovers that cases prolonged beyond their estimated treatment times create a substantial drain on time and profits. Equally important, exte

34.

MANAGEMENT & MARKETING Facing Retirement


HOWARD D. IBA, DDS, MS, JERRY R. CLARK, DDS
VOLUME 37 : NUMBER 12 : PAGE 659 : Dec : 2003
Most orthodontists envision spending their latter years in some form of retirement, with a wide range of wonderful choices based on financial independence. In this month's column, Dr. Jerry Cla

35.

MANAGEMENT & MARKETING Practice Acquisition: Financing and Related Issues


HOWARD D. IBA, DDS, MS, ROGER K. HILL, ASA
VOLUME 37 : NUMBER 9 : PAGE 485 : Sep : 2003
This is our third column within the past few years dealing with the subject of buying a practice. In all three, the basic message has been the same: thorough evaluation and planning, with profe

36.

MANAGEMENT & MARKETING Hire Smart to Prevent Embezzlement Loss; Ten Steps to Protect Your Practice When Firing an Employee


HOWARD D. IBA, DDS, MS, JOHN K. MCGILL, MBA, JD, CPA
VOLUME 37 : NUMBER 7 : PAGE 373 : Jul : 2003
Hiring and firing employees is a fact of life for any business, including orthodontic practices. Hiring smartly and firing well reduces costs, not only financially, but emotionally. By using ti

37.

MANAGEMENT & MARKETING My Life as a Locum Tenens


HOWARD D. IBA, DDS, MS, DAVID T. GROVE, DMD, MS, MSEd
VOLUME 37 : NUMBER 3 : PAGE 141 : Mar : 2003
A previous installment of this column (JCO, March 2000) advanced the idea of hiring a semiretired orthodontist as an associate. In this month's article, Dr. David Grove presents another way in

38.

MANAGEMENT and MARKETING Working with Children: From Compliance to Collaboration


HOWARD D. IBA, DDS, MS, MARY H. OSBORNE, RDH, JOAN UNTERSCHUETZ, BS, MA
VOLUME 36 : NUMBER 12 : PAGE 681 : Dec : 2002
Compliance is a concern that we as orthodontists face daily. Technical progress has been made in the last decade or so with the development of so-called "non-compliance" devices, but patient be

39.

MANAGEMENT & MARKETING The Psychology of Influence in Orthodontics


HOWARD D. IBA, DDS, MS, JOE H. MAYES, DDS, MSD
VOLUME 36 : NUMBER 9 : PAGE 501 : Sep : 2002
Several well-managed orthodontic offices have recently incorporated the ideas of Dr. Rob­ert Cialdini, whose work deals with eliciting behavioral change through persuasion. In this month's article,

40.

MANAGEMENT & MARKETING Obtaining Credit Reports Can Be Risky Business


HOWARD D. IBA, DDS, MS, WILLIAM F. BRADY
VOLUME 36 : NUMBER 6 : PAGE 333 : Jun : 2002
If your office performs credit checks on prospective patients, I encourage you to read this month's column carefully. Even if you don't obtain credit reports, it is important to unders

41.

MANAGEMENT & MARKETING Promoting the Auto-Referral Practice: Your Long-Term Success Insurance


HOWARD D. IBA, DDS, MS, R. BRUCE MCFARLANE, DMD, BSCD, MCLD
VOLUME 36 : NUMBER 3 : PAGE 159 : Mar : 2002
This month, Dr. Bruce McFarlane presents his ideas on developing non-dental referrals. He acknowledges that referrals from our dental colleagues remain our primary priority, but reminds us not

42.

MANAGEMENT & MARKETING Three Perspectives on Successful Practice Transition


HOWARD D. IBA, DDS, MS, DR. DAVID DRAKE, DR. ROBIN VICEK, CHAR EASH
VOLUME 35 : NUMBER 12 : PAGE 747 : Dec : 2001
The third and final installment in our series on practice transition is a roundtable discussion of common questions and potential pitfalls from the perspectives of three key players: the seller (Dr

43.

MANAGEMENT & MARKETING Practice Transition: To Sell or Not To Sell?


HOWARD D. IBA, DDS, MS, JERRY R. CLARK, DDS, MS
VOLUME 35 : NUMBER 9 : PAGE 549 : Sep : 2001
This month's column continues our series on transition with an article by Dr. Jerry Clark, a practicing orthodontist from Greensboro, North Carolina, and CEO of Orthodontic Management Group. Dr. Cl

44.

MANAGEMENT & MARKETING Choosing the Right Partner


HOWARD D. IBA, DDS, MS, DAVID GAGE, PHD
VOLUME 35 : NUMBER 6 : PAGE 365 : Jun : 2001
With a sizable percentage of orthodontists entertaining the idea of selling a practice, taking on an associate or partner, or just slowing down, the subject of transition has become more topical th

45.

MANAGEMENT & MARKETING The Art of the Initial Phone Call


HOWARD D. IBA, DDS, MS, HOLLY THOMPSON, MS
VOLUME 35 : NUMBER 3 : PAGE 159 : Mar : 2001
In this month's column, Holly Thompson reminds us of the importance of making a good first impression. Most orthodontic offices ex­pend considerable time and training on handling initial phone call

46.

MANAGEMENT & MARKETING Implementing the Patient Manager System


HOWARD D. IBA, DDS, MS, JAMES M. SLACK, DDS, MS
VOLUME 34 : NUMBER 12 : PAGE 715 : Dec : 2000
Assigning one chairside assistant or treat­ment coordinator to each individual patient can create an advantage in both the technical and interpersonal areas of our practices. Since many patients ta

47.

MANAGEMENT & MARKETING Are the Fees Right?


HOWARD D. IBA, DDS, MS, JUAN R. MORALES III, DDS, MS
VOLUME 34 : NUMBER 9 : PAGE 543 : Sep : 2000
This month we revisit the issue of fees. As Dr. Juan Morales states in his article, fees are usually based on what the other orthodontists in the community are charging, rather than on the expenses

48.

MANAGEMENT & MARKETING The Patient Incentive Program Grows Up


HOWARD D. IBA, DDS, MS, DAVID L. HIME, DDS, MS, SUSAN A. HIME, DMD, MS
VOLUME 34 : NUMBER 6 : PAGE 361 : Jun : 2000
Orthodontists have attempted to modify patient behavior through positive reinforcement for decades. Rewards such as T-shirts, stickers, fast-food coupons, and movie passes have been used to rec

49.

MANAGEMENT & MARKETING The Perfect Associate


HOWARD D. IBA, DDS, MS, ROBERT W. FRY, DDS, MS, ARLEN STAAB, DDS, MS
VOLUME 34 : NUMBER 3 : PAGE 145 : Mar : 2000
Our guest columnist for this edition is Dr. Robert Fry from Olathe, Kansas. Together with his associate, Dr. Arlen Staab, he presents a new perspective on finding an associate. With the large numbe

50.

MANAGEMENT & MARKETING Today's Top Challenges for Orthodontists, Part 2


HOWARD D. IBA, LEE ANN PENICHE, KEN ALEXANDER, PAUL D. ZUELKE
VOLUME 33 : NUMBER 12 : PAGE 715 : Dec : 1999
This month's column is a continuation of a theme begun in the September issue. Three man­agement consultants were asked to identify the most common challenges they encounter in working with orthodo
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